We all know it’s not as simple as it sounds. In the case of our latest infographic,” What Your Healthy Plate Should Look Like,” we wanted an at-a-glance way to convey some basics rules for good eating. Once the layout is decided, we write and edit copy with the same rigor as our other content, including medical and legal reviews. When designing our infographics the editorial team looks at the research and comes up with a framework for the design. Our infographics are just one example of how our information design philosophy blends our strong editorial and visual design skills. Sometimes when we have more complex materials it makes more sense to present the information visually, and that’s when editorial partners with Rally’s awesome experience design team drawn from the worlds of advertising, marketing, and game design. In our writing, we follow the example of radio journalism - we go for a clear, conversational tone, use simple words and short sentences, introduce facts and ideas one at a time, and use other clear communication best practices. Every time we write, we’re very mindful that we have a large, diverse audience with a range of ages, education, and experiences. Our editorial team has award-winning experience in online health journalism, which requires us to convey complex information in ways that are easy to understand. Often, text does the job very well, but we have some rules. People have so much trouble understanding information about their health and care that we’ve decided to take a different approach at RallySM.Īny time the editorial team approaches new content - whether it’s our iconic Health Survey, a new article, or a cool visual piece - we first take a look at the material and ask ourselves, “What’s the best way to present this information?” When that happens at a doctor’s office or hospital, we might not have a second chance to hear everything, and printed handouts might be really hard to understand (they're often written at college reading levels). Someone is talking about something very important in great detail, and we should be fascinated, but our mind starts to drift off and before we know it, we’re like, “Huh?”
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